Concepts-Intro

=5 Key Concepts and Questions of Media Literacy=

//The basis for this class//
= Five Key Concepts of Media Literacy =
 * 1) All media messages are ‘constructed.’
 * 2) Media messages are constructed using a creative language with its own rules.
 * 3) Different people experience the same media message differently.
 * 4) Media have embedded values and points of view.
 * 5) Most media messages are organized to gain profit and/or power.

= Five Key Questions of Media Literacy =
 * 1) Who created this message?
 * 2) What creative techniques are used to attract my attention?
 * 3) How might different people understand this message differently than me?
 * 4) What values, lifestyles and points of view are represented in, or omitted from, this message?
 * 5) Why is this message being sent?